The goals of this course on marketing and social networks (Geneva) are:

  • To understand the challenges of social media
  • To explore and develop social media and tools
  • To establish a marketing strategy
  • To develop your presence on social networks
  • To equip yourself with the tools to increase recognition on the internet
  • To measure the above initiatives


Heads of communication, community managers and anyone responsible for a company’s marketing or communication strategy.


Training programme for marketing and social networks (Geneva)


Introduction to social media
Key figures regarding user activity on social media
Social networks: Should you take the plunge? Why?

Understanding social media: communication and marketing basics

From marketing to web marketing
The social media landscape: social networks, blogs, micro-blogs, forums, geolocation tools
The challenges for your company

Developing your marketing strategy

Listening phase.
The goals: reputation and image, customer acquisition and loyalty, generating traffic and sales.
Brand content.
Social media transversality

Developing the visibility and reputation of your brand or company

Energising a community
Governing exchanges between community members
Creating a buzz
Managing negative buzz

Measuring and evaluating your community: defining the KPIs and measuring the ROI

Measurement and statistical tools.
ROI measurement factors based on objectives.


Similar types of training courses:

Our trainings can be provided tailor-made for your organization or organized in-company.

Are you looking for an in-company training? Download our training catalog.

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All our courses can be delivered in English, French, German, Swiss German, Italian, or Spanish.

All our services are available in Switzerland: Geneva, Zürich, Vaud, Neuchâtel, Fribourg and Valais.