TRAINING MARKETING AND SOCIAL NETWORKS Geneva, Zürich and Vaud
The goals of this course on marketing and social networks (Geneva) are:
- To understand the challenges of social media
- To explore and develop social media and tools
- To establish a marketing strategy
- To develop your presence on social networks
- To equip yourself with the tools to increase recognition on the internet
- To measure the above initiatives
Heads of communication, community managers and anyone responsible for a company’s marketing or communication strategy.
Training programme for marketing and social networks (Geneva)
Introduction to social media
Key figures regarding user activity on social media
Social networks: Should you take the plunge? Why?
Understanding social media: communication and marketing basics
From marketing to web marketing
The social media landscape: social networks, blogs, micro-blogs, forums, geolocation tools
The challenges for your company
Developing your marketing strategy
The goals: reputation and image, customer acquisition and loyalty, generating traffic and sales.
Social media transversality
Developing the visibility and reputation of your brand or company
Energising a community
Governing exchanges between community members
Creating a buzz
Managing negative buzz
Measuring and evaluating your community: defining the KPIs and measuring the ROI
Measurement and statistical tools.
ROI measurement factors based on objectives.
Similar types of training courses:
Our trainings can be provided tailor-made for your organization or organized in-company.
Are you looking for an in-company training? Download our training catalog.
If you are rather interested in tailored training…
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All our courses can be delivered in English, French, German, Swiss German, Italian, or Spanish.
All our services are available in Switzerland: Geneva, Zürich, Vaud, Neuchâtel, Fribourg and Valais.