TRAINING MARKETING AND SOCIAL NETWORKS Geneva, Vaud, Valais, Neuchatel, Fribourg, Zurich

The goals of this course on marketing and social networks are:

• To understand the challenges of social media
• To explore and develop social media and tools
• To establish a marketing strategy
• To develop your presence on social networks
• To equip yourself with the tools to increase recognition on the internet
• To measure the above initiatives

Participants

Heads of communication, community managers and anyone responsible for a company’s marketing or communication strategy.

Training programme for marketing and social networks

Introduction

Introduction to social media
Key figures regarding user activity on social media
Social networks: Should you take the plunge? Why?

Understanding social media: communication and marketing basics

From marketing to web marketing
The social media landscape: social networks, blogs, micro-blogs, forums, geolocation tools
The challenges for your company

Developing your marketing strategy

Listening phase.
The goals: reputation and image, customer acquisition and loyalty, generating traffic and sales.
Brand content.
Social media transversality

Developing the visibility and reputation of your brand or company

Energising a community
Governing exchanges between community members
Creating a buzz
Managing negative buzz

Measuring and evaluating your community: defining the KPIs and measuring the ROI

Measurement and statistical tools.
ROI measurement factors based on objectives.

Similar types of training courses:

• Training- Acquiring and retaining customers (Geneva, Vaud, Valais, Neuchatel, Fribourg, Zurich)
• Training- The art of negotiation (Geneva, Vaud, Valais, Neuchatel, Fribourg, Zurich)
• Training- Public speaking (Geneva, Vaud, Valais, Neuchatel, Fribourg, Zurich)